Category Archives: Medya

State of the Media

Dale Hart

After reading the pew Research Center’s Annual Report on American Journalism it’s clear the industry has got itself in a digital twist.

Analysts confirmed trends concurrent with recent years – a decline in consumption of the conventional mediums TV, Radio and Newspaper with an increase in Online and Digital News.
 
This shift, however, is bleeding the industry dry. Advertisers are increasingly turning to these growing mediums, cutting the pipeline of funding so vital to the running of traditional news organizations. Companies have been forced to “trade print dollars for media dimes” – simply put, digital adverts bring in a fraction of print, and they could even be heading to the era of “mobile pennies.”

As a news consumer, this definitely points to some interesting questions regarding the industry’s future.

To look at it positively, the digital age provides a wealth of opportunities to expand and curate better, more detailed…

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